Does Inernet Marketing Means Search Engine Marketing?
Does Internet Marketing Means Search Engine Marketing?
Various Surveys tells us that approximately 85% of the web traffic comes from search engines i.e. major part of the web traffic is coming from search engines and only 15% of traffic is coming from other sources that could be direct traffic, through web directories, classifieds, etc. Search engine marketing is part of Internet marketing but the amount of traffic given by search engine marketing is far too ahead of internet marketing.
Now, Can we say that internet marketing is the other name for search engine marketing?
UnFortunately not. There are many other sources from where we can drive web traffic to our websites, like classifieds, press releases, web directories, social media websites, email marketing etc. But the traffic from search engines are much relevant that other sources.
A successful internet marketing expert knows how to drive traffic from Internet. It means if we use internet marketing including search engine marketing to market our products/services then we could drive approx. 99% of the web traffic. We can use Affiliate Marketing, Contextual Advertising, Display Advertising, E-Mail Marketing, Interactive Advertising, Revenue Sharing, Search Engine Marketing, Virul Marketing and other forms of Internet Marketing to achieve that target.
“A successful internet marketing expert knows how to drive traffic from Internet.” I think this is the key, at least for my agency.
We use PPC a lot, basically because it works at driving targeted traffic to a site based on the persons interest in the form of a search phrase or and ad shown based on contextual association.
PPC is only one tool in the toolbox. We are always testing out old methods to see if we hit a demographic. We are always testing new tools to see if they are viable as well.