Search Engine Marketing

Search Engine Marketing

Search engine marketing is a type of internet marketing that uses search engines as a medium of marketing. This type of marketing is done by increasing the website’s position on search engine ranking result pages (SERPs). Search Engine Marketing or SEM includes;

• Search Engine Optimization

• Pay Per Click (PPC) and

• Paid Inclusion

Research shows 85% of web traffic to a website comes from search engines. Diverting web traffic to your website is Search Engine Marketing. A successful SEM needs professionals, who are known as Search Engine Optimizers (SEOs) or SEM experts. Most of the companies hire SEM Consultants for this job. These SEM professionals keep a watch on the traffic and the relevancy of the traffic.