SEO

Search Engine Optimization

Search Engine Optimzition is a form of Internet Marketing in which website’s rankings on Search Engine Result Pages are increased, so as to generate good amount of raffic/visitors. It is asumed that the amount of traffic on a website coming from search engines is around 90 percent of the total traffic coming to a website. SEO process try to take advantage of this fact.
Website is change to fit into the critereon of Search Egnine’s Algorithm and lots of link building is done.

SEO can divided into two sub categories:

On Site Optimization

On Site Optimization includes all the changes that are done on the website, like, changing Meta tags, putting ALT tags, changing Link structure, etc.

Off Site Optimization 

Off Site Optimization Includes all the other activities which are done to increase the rankings of the website. Link Building is a part of Off Site Optimization.

Search Engine Optimization Process or SEO Process is the series of steps followed to achieve high Search Engine Result Pages (SERPS). The output of each step acts as an input to next, for example the output of step 1 will be the input of step 2. This is how a successful SEO campaign works. Below are the steps which “I” believe to be followed in One by One manner to achieve results on search engines. Moreover, these steps help us to understand our website and the targeted customers.  

• Website Analysis
• Market Research
• Keyword Research
• On Page Optimization
  1. Title and Meta Tags Generation
  2. Improving Structure of the website
  3. URL Rewriting (If Needed)
  4. Improving Internal Linking
  5. Content Optimization
  6. Code Optimization
  7. Image Optimization
  8. Improving download speed of your website
  9. Using Alt Tags on Images
  10. Using Title Tags on Links
  11. Creating and uploading Sitemap page (If not present)
  12. Creating and uploading Sitemap.xml and Sitemap.txt files
  13. Creating and Uploading Robots.txt file
  14. Creating and uploading ROR files
  15. Creating RSS feeds for your website
  16. Creating new pages for link exchange (The only step which is to be done after off page optimization)  
• Off Page Optimization
  1. Search Engine Submissions (Only if the website is new)
  2. Creating Google Sitemaps and Google Analytics Account (Not Necessary)
  3. Directory Submissions (30/day)
  4. Blog Creation
  5. Blog Optimization
  6. Article Writing
  7. Article Optimization
  8. Article Submissions (10/day)
  9. Relevant Forum Posting
  10.  Classifieds
  11. Social Bookmarking